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Advertising My ad-related work. Puma concept campaign The following images are part of the concept ad campaign I did for Puma in January 2007. The campaign is centered around Puma's classic Suede/Clyde sneakers, hip hop culture (Clydes are considered by many to be the first 'fly' sneaker), and New York City (where Clyde helped the Knicks win their first NBA championship in 1970). It also emphasisez a back-to-the-roots, DIY kind of vibe, with none of the new school design bells and whistles like brushes/collages/intricate vectors etc. Unfortunately, the deal with Puma never went thru, so I'm just publishing the campaign as part of my portfolio now. All the NYC photography used in the campaign is done by the one and only Katie, please do check out her work.      
    
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